About Sparrow & Wilde
Mission:
Sparrow & Wilde exists to bring the magic of stories to life. Through thoughtfully designed merchandise inspired by books and beloved characters, we aim to spark joy, creativity, and connection for readers and fans everywhere. Every product is crafted to celebrate the moments that make our favorite stories unforgettable.
Values:
- Ethical Practices: Sparrow & Wilde is committed to responsible licensing and respecting the creators behind the stories we all love.
- Building Community: we foster connections through collaborations with authors, creators, and the fandom community.
- Empowering Creators: Sparrow & Wilde offers educational opportunities to help others grow their own creative businesses.
Meet Erin, Owner of Sparrow & Wilde
Erin started Sparrow & Wilde in June 2022 as a side hustle. She began with mostly mental health designs, and then branched out into licensed designs for authors in May 2023. She was able to quit her corporate job in early 2025 to focus on Sparrow & Wilde full-time.
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Erin lives in Colorado with her husband. When she's not designing, you can find her reading, hiking, paddleboarding, or patio-sitting.
Sparrow & Wilde Features
Books-A-Million
In addition to being available on our website, Sparrow & Wilde products are available in Books-a-Million and several independent bookstores across the U.S.
Rebecca Yarros Collaboration
Sparrow & Wilde designed a collection for the Rebecca Yarros Merch Shop. The collection centered around The Last Letter, which has been picked up by Amazon MGM for a movie.
Fanfilm Tattoos
Sparrow & Wilde temporary tattoos are featured in Whimsy Gossip's A Court of Thorns and Roses Fanfilms.