The Print on Demand & Etsy Blueprint

From Startup to Success

Enrollment Opens April 11

This 6-week course is designed to take you from square one to a thriving Etsy Print-on-Demand business. Whether you're just starting out or looking to scale your existing shop, I’ll guide you through everything from setting up your shop and mastering SEO to trend research, design tools, licensing, customer service, and long-term scaling strategies.

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Why Learn from Me?

I'm Erin, former Corporate America CPA, and current owner of 6-figure Etsy & Shopify stores

I'm passionate about all things book merch, design, and helping others reach their entrepreneurship goals.

I've been where you are.

I dreamed of financial freedom while working at a job that didn't ignite my passion. I wanted something more but was unsure where to start.

I knew I couldn’t quit my job overnight.

I needed something that was low-risk, required minimal upfront investment, and allowed me to build at my own pace while still working fulltime.

My shop gave me the freedom to leave my 9-5.

I found the financial stability needed to quit my job, and now I get to do what I love on my own terms. I created this course to share every stage of this process—so you can start building your own path to freedom and flexibility.

What Makes This Course Different?

1

Most courses focus on either creativity or business. But in this course, every single week includes both!

2

Each week has a Creativity Section where you'll develop your design skills, learn about trends, and create standout listings.

3

And there's a weekly Business Section covering the essential steps for opening and maintaining a small business (both from my own experiences and from my background as a CPA).

1

Most courses focus on either creativity or business. But in this course, every single week includes both!

2

Each week has a Creativity Section where you'll develop your design skills, learn about trends, and create standout listings.

3

And there's a weekly Business Section covering the essential steps for opening and maintaining a small business (both from my own experiences and from my background as a CPA).

What You’ll Learn:

The Course Portal Includes:

  • Weekly video lessons ranging from 1 to 2+ hours

  • Canva templates for banners, logos, text graphics, social media content, & more

  • Canva templates for mockups, sorted by brand and color for quick listing

  • Text templates for listing descriptions, customer service replies, and more

  • Spreadsheet templates for profit and licensing calculations

  • Step-by-step guides

  • Mindset content

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Bonuses

Week 1

Creativity:

  • Etsy Setup

  • Printify Setup

Business:

  • Business Formations

  • File Organization

Mindset

Week 2

Creativity

  • eRank & SEO

  • Mockups

  • Full Listing Walkthrough

Business

  • Pricing & Profit

Mindset

Week 3

Creativity:

  • Brain Conditioning & Research

  • From Research to Design

Business

  • State Sales Tax

  • Insurance

Mindset

Week 4

Creativity

  • POD Myths & Color Profiles

  • Canva

  • Kittl

  • Photopea

  • Procreate

Business

  • Intellectual Property

  • Trademarks

Mindset

Week 5

Creativity:

  • Licensing Overview

  • Book Licensing & Research

  • Designing for Books

Business

  • Licensing Calculations & Contracts

  • Holiday Preparation

Mindset

Week 6

Creativity

  • Scaling Methods

  • Social Media

Business

  • Business Bank Account & Credit Card

  • Taxes & Schedule C

Mindset

Bonuses

  • One free month of Printify Premuim

  • I’ve partnered with a mockup shop to give all students lifetime access to hundreds of apparel & accessory mockups! 

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And, It’s More Than Just a Course… It’s a Community!

When you enroll, you’ll get access to:

  • A private community app where you can connect with fellow students, share designs, ask questions, and get direct feedback from me.
  • Weekly live group coaching calls where we dive into that week’s content (recordings available if you can’t make it).
  • Exclusive course materials that will continue to grow with additional content.

Launch & Pricing

  • Special Launch Pricing for the First Group!

    Since this is the first session, I’m limiting
    the number of students to ensure personalized feedback and support. You’ll also receive a steep discount in exchange for your feedback on the course experience.

  • Early Bird Pricing

    ✅ $500 full payment OR
    ✅ 4 monthly payments of $137.50

    (Future sessions will be $1,000 or 4 payments of $275—so this is your chance to join at half price!)*

  • Enrollment Opens April 11

    I’ll be sending an email to Course Newsletter Subscribers a few days before April 11 with the exact time enrollment will open. Then, on April 11, you’ll receive an email with the enrollment link.

    Sign up below for the Newsletter (if you haven't already)!

I can’t wait to help you build and scale your print-on-demand business! If you have any questions, feel free to reach out to me at erin@sparrowandwilde.com.

Etsy is a trademark of Etsy, Inc. This course and its content is not created or endorsed by Etsy, Inc.

*Future pricing subject to change.

Want to Know More About Me?

  • Degrees & Certifications

    • Bachelor of Science in Accounting
    • MBA with a focus in Accounting
    • Certified Public Accountant (CPA)
    • Certified Fraud Examiner (CFE)
    • Associate in Risk Management (ARM)

    ________________________________

    Location

    I was born and raised in Colorado, and I love it too much to leave!

  • Professional Background

    • I worked in Public Accounting for 3 years doing taxes.
    • I then switched over to doing accounting and risk management for construction projects for 9 years.
    • As a Corporate Risk Manager, I mitigated risk for construction projects by working with contractors to ensure funds were used appropriately.
    • I also performed financial analyses to provide surety and lender underwriting support, forensic examinations, and customized risk mitigation solutions.

    _________________________________

    Hobbies

    • Reading
    • Hiking
    • Paddleboarding
    • Patio-sitting

  • Shop Background

    I started my Etsy shop in June 2022 as a side hustle. I began with mostly mental health designs, and then branched out into licensed designs for authors in May 2023. I was able to grow a social media following that drove traffic to my products, so I decided to open a Shopify website in February 2024. Both my Etsy shop and Shopify stores hit six figures in 2024.

Follow me on Instagram to Learn More About My Shop & The Course!

Course FAQ

How is the course formatted?

The course has six weeks of content. The first round of the course will be “cohort,” meaning it will be taken by a single group of students at the same time, with weekly group coaching calls. There’s also a community app where students can post questions, join lives with me, and talk to each other.

Will there ever be an option to take the course on my own (i.e. not part of a cohort group)?

If everything goes according to plan, yes! I want to do cohort sessions first to get feedback on the course content and platform. Then, it’s my goal to continue offering the course cohort for those who want more of a group/community experience, but also offer it on its own for anyone who wants a more independent option.

Will I get access to all modules when I sign up, or is it released weekly?

You'll get immediate access to all course materials when you sign up (I know some people will want to move at a different pace)! The weekly group coaching calls will be centered around that corresponding week's content.

What day/time will the live group coaching calls be?

TBD - My hope is to ask the first group of students what day(s) & time(s) work best for their schedules and go from there. My schedule is flexible, and I want to make sure as many students can join as possible.

What if I can't make a live group coaching call?

Don't worry! I'll be accepting questions in advance. If you have any questions you'd like answered, you can submit them and I'll make sure to address them during the call. And there will be recordings of all lives for you to watch after if you can't make it 🖤