The Print on Demand & Etsy Blueprint

From Startup to Success

Thank you for your interest! All spots for the first round have been booked, but sign up below for updates on the next round (coming soon!)

This 6-week course is designed to take you from square one to a thriving Etsy Print-on-Demand business. Whether you're just starting out or looking to scale your existing shop, I’ll guide you through everything from setting up your shop and mastering SEO to trend research, design tools, licensing, customer service, and long-term scaling strategies.

Why Learn from Me?

I'm Erin, former Corporate America CPA, and current owner of 6-figure Etsy & Shopify stores

I'm passionate about all things book merch, design, and helping others reach their entrepreneurship goals.

I've been where you are.

I dreamed of financial freedom while working at a job that didn't ignite my passion. I wanted something more but was unsure where to start.

I knew I couldn’t quit my job overnight.

I needed something that was low-risk, required minimal upfront investment, and allowed me to build at my own pace while still working fulltime.

My shop gave me the freedom to leave my 9-5.

I found the financial stability needed to quit my job, and now I get to do what I love on my own terms. I created this course to share every stage of this process—so you can start building your own path to freedom and flexibility.

What Makes This Course Different?

1

Most courses focus on either creativity or business. But in this course, every single week includes both!

2

Each week has a Creativity Section where you'll develop your design skills, learn about trends, and create standout listings.

3

And there's a weekly Business Section covering the essential steps for opening and maintaining a small business (both from my own experiences and from my background as a CPA).

1

Most courses focus on either creativity or business. But in this course, every single week includes both!

2

Each week has a Creativity Section where you'll develop your design skills, learn about trends, and create standout listings.

3

And there's a weekly Business Section covering the essential steps for opening and maintaining a small business (both from my own experiences and from my background as a CPA).

What You’ll Learn:

The Course Portal Includes:

  • Weekly video lessons ranging from 1 to 2+ hours

  • Canva templates for banners, logos, text graphics, social media content, & more

  • Canva templates for mockups, sorted by brand and color for quick listing

  • Text templates for listing descriptions, customer service replies, and more

  • Spreadsheet templates for profit and licensing calculations

  • Step-by-step guides

  • Mindset content

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Bonuses

Week 1

Creativity:

  • Etsy Setup

  • Printify Setup

Business:

  • Business Formations

  • File Organization

Mindset

Week 2

Creativity

  • eRank & SEO

  • Mockups

  • Full Listing Walkthrough

Business

  • Pricing & Profit

Mindset

Week 3

Creativity:

  • Brain Conditioning & Research

  • From Research to Design

Business

  • State Sales Tax

  • Insurance

Mindset

Week 4

Creativity

  • POD Myths & Color Profiles

  • Canva

  • Kittl

  • Photopea

  • Procreate

Business

  • Intellectual Property

  • Trademarks

Mindset

Week 5

Creativity:

  • Licensing Overview

  • Book Licensing & Research

  • Designing for Books

Business

  • Licensing Calculations & Contracts

  • Holiday Preparation

Mindset

Week 6

Creativity

  • Scaling Methods

  • Social Media

Business

  • Business Bank Account & Credit Card

  • Taxes & Schedule C

Mindset

Bonuses

  • One free month of Printify Premuim

  • I’ve partnered with a mockup shop to give all students lifetime access to hundreds of apparel & accessory mockups! 

And, It’s More Than Just a Course… It’s a Community!

When you enroll, you’ll get access to:

  • A private community app where you can connect with fellow students, share designs, ask questions, and get direct feedback from me.
  • Weekly live group coaching calls where we dive into that week’s content (recordings available if you can’t make it).
  • Exclusive course materials that will continue to grow with additional content.

I can’t wait to help you build and scale your print-on-demand business! If you have any questions, feel free to reach out to me at erin@sparrowandwilde.com.

Etsy is a trademark of Etsy, Inc. This course and its content is not created or endorsed by Etsy, Inc.

*Future pricing subject to change.

  • Degrees & Certifications

    • Bachelor of Science in Accounting
    • MBA with a focus in Accounting
    • Certified Public Accountant (CPA)
    • Certified Fraud Examiner (CFE)
    • Associate in Risk Management (ARM)

    ________________________________

    Location

    I was born and raised in Colorado, and I love it too much to leave!

  • Professional Background

    • I worked in Public Accounting for 3 years doing taxes.
    • I then switched over to doing accounting and risk management for construction projects for 9 years.
    • As a Corporate Risk Manager, I mitigated risk for construction projects by working with contractors to ensure funds were used appropriately.
    • I also performed financial analyses to provide surety and lender underwriting support, forensic examinations, and customized risk mitigation solutions.

    _________________________________

    Hobbies

    • Reading
    • Hiking
    • Paddleboarding
    • Patio-sitting
  • Shop Background

    I started my Etsy shop in June 2022 as a side hustle. I began with mostly mental health designs, and then branched out into licensed designs for authors in May 2023. I was able to grow a social media following that drove traffic to my products, so I decided to open a Shopify website in February 2024. Both my Etsy shop and Shopify stores hit six figures in 2024.

Course FAQ

How is the course formatted?

The course has six weeks of content. The first round of the course will be “cohort,” meaning it will be taken by a single group of students at the same time, with weekly group coaching calls. There’s also a community app where students can post questions, join lives with me, and talk to each other.

Will there ever be an option to take the course on my own (i.e. not part of a cohort group)?

If everything goes according to plan, yes! I want to do cohort sessions first to get feedback on the course content and platform. Then, it’s my goal to continue offering the course cohort for those who want more of a group/community experience, but also offer it on its own for anyone who wants a more independent option.

Will I get access to all modules when I sign up, or is it released weekly?

You'll get immediate access to all course materials when you sign up (I know some people will want to move at a different pace)! The weekly group coaching calls will be centered around that corresponding week's content.

What day/time will the live group coaching calls be?

The coaching call for the first week will be sometime during the week of April 14th or 21st (to give everyone time to sign up starting April 11, and then to watch the first week of content). As for the exact day/time of the calls - that is still TBD.

My hope is to ask the first group of students what day(s) & time(s) work best for their schedules and go from there. My schedule is flexible, and I want to make sure as many students can join as possible.

What if I can't make a live group coaching call?

Don't worry! I'll be accepting questions in advance. If you have any questions you'd like answered, you can submit them and I'll make sure to address them during the call. And there will be recordings of all lives for you to watch after if you can't make it 🖤

Do you give business setup guidance on all 50 states?

Since I'm not an expert on business formations in all 50 states, the course does not cover each state separately.

The course provides guidance on business formations such as sole proprietorship, LLC, and S Corp.

However members will be responsible for researching their own state's business registration processes and costs.

Does this course cover business topics outside of the US?

The business sections of the course focus solely on US practices.

Are there other costs associated with the software/platforms covered in the course?

Yes, some of the software platforms we use have fees.

  • Etsy Shop Registration Fee: $29 (one time)
  • Canva: $15 monthly
  • eRank: $6 monthly
  • Kittl (optional): $15 monthly
  • Printify Premium (optional): $30 monthly - free month included with course)
  • If you decide to register as a business, your state may have business registration fees. As I am not an expert on all 50 states, you will need to look into you own state's requirements.

Course Guidelines, Terms, & Conditions

Community Guidelines

1. Respectful Communication

  • Treat everyone with kindness, respect, and inclusivity.
  • Use positive, constructive language when giving feedback or disagreeing.

2. Ethics

  • To ensure fair access to our course materials, each member must purchase their own membership. Sharing login details or allowing others to access your account is prohibited. Each individual is required to have their own personal account to participate in the course. Violating this policy may result in account suspension or removal from the platform.
  • Do not steal or claim ownership of others' work or designs.
  • There is an expectation members will not sell unlicensed merchandise or infringe on others’ intellectual property rights.

3. Zero Tolerance for Harassment and Discrimination

  • Harassment, bullying, or discriminatory behavior based on race, gender, orientation, religion, etc., will not be tolerated.
  • Report inappropriate behavior to Erin Sparrow immediately; it will be handled confidentially.

4. Privacy and Confidentiality

  • Never share others’ personal information, shop names, designs, or communications without their consent.

Terms & Conditions

This Online Course Agreement ("Agreement") is entered into by and between Sparrow and Wilde, LLC, ("Instructor") and the participant ("Student"), collectively referred to as the "Parties". By purchasing, accessing, or enrolling in the course ("Course"), the Student agrees to the following terms and conditions:

1. Course Details

1.1. The Course includes access to the Circle Community platform, video modules, live coaching calls, downloadable resources, and community interaction/support.
1.2. The Course is designed to provide Student with the tools to start and grow an Etsy shop using print on demand.
1.3. The Course is available through Circle, and access will be granted to the Student upon payment.

2. License and Access

2.1. By enrolling in the Course, the Student is granted a non-transferable, non-exclusive, limited license to access the Course content solely for personal and educational use.
2.2. Student may not share, copy, distribute, or reproduce the content in any manner not explicitly authorized by the Instructor.
2.3. Access to the Course is granted for the lifetime of the course, plus a minimum of 6 months after the date of enrollment, provided that the Student is not in violation of any terms of this Agreement. The Instructor reserves the right to discontinue or retire the Course at any time.

3. Payment Terms

3.1. The Course fee is $500.00 or $550.00 depending on the payment terms selected by the Student.
3.2. Payment is due in full at the time of enrollment, or if applicable, based on an agreed-upon payment plan, with the first installment due at time of sign up.
3.3. The Instructor reserves the right to revoke or suspend access to the Course if payment is not received as per the agreed schedule.
3.4. Payments are processed via Stripe, and all associated fees (e.g., transaction fees) are the responsibility of the Student.
3.5. In case of non-payment, the Student’s access to Course materials will be revoked, and no refunds will be issued for the period of non-payment.

4. Refund Policy

4.1. Due to the digital nature of this Course and the immediate access granted to course materials upon enrollment, no refunds will be issued once the Student has gained access to the Course content. By enrolling, the Student acknowledges and agrees that all Course fees are non-refundable, regardless of whether the Student completes the Course or chooses not to participate after enrollment.

5. Course Content & Intellectual Property

5.1. All Course materials, including but not limited to videos, worksheets, guides, slides, templates, and recordings, are the intellectual property of the Instructor and are protected by copyright and other applicable laws.
5.2. Student agrees not to share, distribute, or sell any Course content or materials without the prior written consent of the Instructor.
5.3. The Student is granted a personal, non-commercial, and non-transferable license to access and use the Course materials for their own educational purposes.

6. Recordings and Explicit Content

6.1. Recording of Live Coaching Calls
By participating in live group coaching calls, the Student consents to being recorded, including audio, video, and any shared content or participation. These recordings may be made available within the Course portal and accessible to current and future students as part of the Course materials.

6.2. Explicit Language Disclaimer
The Student acknowledges that certain Course materials may contain explicit language, particularly in visual examples or demonstrations involving scrolling through online listings or content. By enrolling, the Student accepts exposure to such content as part of the educational experience.

7. Disclaimers

7.1. The Instructor makes no guarantees regarding the outcomes or results the Student will achieve from taking the Course. The Student understands that success depends on individual effort and circumstances.
7.2. The Course is provided for informational and educational purposes only. It is not intended as, nor should it be construed as, professional advice in fields such as legal, insurance, financial, or business matters.
7.3. The Instructor is not responsible for any actions or decisions taken by the Student as a result of the Course.
7.4. By participating in the Course, the Student acknowledges and agrees that any advice or guidance provided is based on the Instructor’s personal experience and may not apply universally.

8. Confidentiality

8.1. The Student agrees to keep any confidential information shared during the Course, such as proprietary course materials, private.
8.2. The Student also agrees not to share any personal or business details of other students unless express consent is given.

9. Student Conduct

9.1. The Student agrees to follow the Community Guidelines outlined in the Course Portal.
9.2. The Student acknowledges that the Instructor reserves the right to remove any student from the Course, without refund, for disruptive behavior, harassment, or violation of the terms of this Agreement.
9.3. The Student agrees not to engage in any activity that could harm, disrupt, or compromise the functioning of the Course, including using the platform to harass or engage in offensive conduct.

10. Termination

10.1. The Instructor reserves the right to terminate access to the Course if the Student violates any terms of this Agreement.
10.2. In the event of termination due to a violation of the Agreement, no refund will be issued, and the Student will lose all access to Course materials.
10.3. The Student may terminate their enrollment by notifying the Instructor in writing. However, no refund will be provided once access to Course content has been granted.

11. Limitation of Liability

11.1. In no event shall the Instructor be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to this Agreement or the Course, including but not limited to loss of profits, loss of data, or business interruption.
11.2. The Instructor’s total liability under this Agreement shall not exceed the amount paid by the Student for the Course.

12. Indemnification

12.1. The Student agrees to indemnify and hold harmless the Instructor, its affiliates, employees, contractors, and agents from and against any claims, damages, liabilities, costs, or expenses (including legal fees) arising from the Student’s participation in the Course.

13. Governing Law & Dispute Resolution

13.1. This Agreement shall be governed by the laws of Colorado, without regard to its conflict of law principles.
13.2. Any disputes or claims arising under this Agreement will be resolved through mediation in Colorado Springs, CO, with the costs of arbitration/mediation to be borne by the Student.

14. Miscellaneous

14.1. This Agreement constitutes the entire agreement between the Parties with respect to the Course and supersedes all prior agreements and understandings.
14.2. Any amendments or modifications to this Agreement must be made in writing and signed by both Parties.
14.3. If any provision of this Agreement is deemed invalid or unenforceable by a court of law, the remainder of the Agreement shall remain in full effect.

Etsy is a trademark of Etsy, Inc. This content is not created or endorsed by Etsy, Inc.