The Print on Demand & Etsy Blueprint

From Startup to Success

When you pair print-on-demand with merchandise licensing, the scaling potential becomes massive.

This course takes you from square one to a fully scalable POD business—no inventory, no upfront product costs, just learning how to design, test, and grow.

And if licensing isn’t your thing, we also cover how to identify unsaturated niches using real data so you can carve out your own profitable lane.

Beyond demand & design, you’ll learn the business fundamentals you need to build a creative brand the right way from day one.

Enrollment is Open!

The course is now designed for flexible, ongoing enrollment — no need to wait for a set start date. You'll get access to six modules of self-paced content right away, all bonus videos, plus a private Discord Server to connect with fellow students and join in on live community calls.

What You’ll Learn:

The Course Portal Includes:

  • Weekly video lessons ranging from 1 to 2+ hours (11 hours total)

  • Canva templates for banners, logos, text graphics, social media content, & more

  • Canva templates for mockups, sorted by brand and color for quick listing

  • Text templates for listing descriptions, customer service replies, and more

  • Spreadsheet templates for profit and licensing calculations

  • Step-by-step guides

  • Mindset content

Module 1

Creativity:

  • Etsy Setup

  • Printify Setup

Business:

  • Business Formations

  • File Organization

Mindset

Module 2

Creativity:

  • eRank & SEO

  • Mockups

  • Full Listing Walkthrough

Business:

  • Pricing & Profit

Mindset

Module 3

Creativity:

  • Brain Conditioning & Research

  • From Research to Design

Business:

  • State Sales Tax

  • Insurance

Mindset

Module 4

Creativity:

  • POD Myths & Color Profiles

  • Canva

  • Kittl

  • Photopea

  • Procreate

Business:

  • Intellectual Property

  • Trademarks

Mindset

Module 5

Creativity:

  • Licensing Overview

  • Book Licensing & Research

  • Designing for Books

Business:

  • Licensing Calculations & Contracts

  • Holiday Preparation

Mindset

Module 6

Creativity:

  • Scaling Methods

  • Social Media

Business:

  • Business Bank Account & Credit Card

  • Taxes & Schedule C

Mindset

Bonuses

  • One free month of Printify Premuim

  • I’ve partnered with a mockup shop to give all students lifetime access to hundreds of apparel & accessory mockups! 

  • Access to all previous live group coaching call recordings (that's an additional 16 hours of content!)

Want a sneak peak? Take a look at the course intro, and tour the community platform!

Why Learn from Me?

I'm Erin, former Corporate America CPA, and current owner of 6-figure Etsy & Shopify stores

I'm passionate about all things book merch, design, and helping others reach their entrepreneurship goals.

I've been where you are.

I dreamed of financial freedom while working at a job that didn't ignite my passion. I wanted something more but was unsure where to start.

I knew I couldn’t quit my job overnight.

I needed something that was low-risk, required minimal upfront investment, and allowed me to build at my own pace while still working fulltime.

My shop gave me the freedom to leave my 9-5.

I found the financial stability needed to quit my job, and now I get to do what I love on my own terms. I created this course to share every stage of this process—so you can start building your own path to freedom and flexibility.

What Makes This Course Different?

1

Most courses focus on either creativity or business. But in this course, every single module includes both!

2

Each module has a Creativity Section where you'll develop your design skills, learn about trends, and create standout listings.

3

And there's a Business Section covering the essential steps for opening and maintaining a small business (both from my own experiences and from my background as a CPA).

1

Most courses focus on either creativity or business. But in this course, every single module includes both!

2

Each module has a Creativity Section where you'll develop your design skills, learn about trends, and create standout listings.

3

And there's a Business Section covering the essential steps for opening and maintaining a small business (both from my own experiences and from my background as a CPA).

And, It’s More Than Just a Course… It’s a Community!

When you enroll, you’ll get access to:

  • Three free months of access to our private Discord community — a space to connect with fellow students, share your designs, and get your questions answered. Not ready to dive in right away? No worries. Your three months begin whenever you're ready after purchase.
  • Exclusive course materials that will continue to grow with additional content.

Pricing

You're one decision away from changing your life 🖤

Pay In Full

Payment Plan

6 Modules of Video Lessons

Canva, Text, & Spreadsheet Templates

All Prior Live Call Recordings

3 Free Months of Community Discord Access

Bonus Videos Including Full Design Walkthroughs

Pay in Full Discount

Price

$650

2 Monthly Payments of $350

Enrollment includes lifetime access to the 6-week video course and 3 free months of community Discord access. Not ready to dive in right away? No worries. Your three months begin whenever you're ready after purchase.

Student Testimonials

Chelsea

JoAnne

Jess

Shree

Sarah

Sara

Chanelle

Kelly

Shari

Bryanna

Bailey

Chelsea

Before the course I had been hesitant to invest this type of money into a quick 6 week class that I thought I could potentially learn on my own, just slower. I was so wrong. The templates in and of themselves are worth so much! The way the weeks are set up makes this course a triple threat; business, design, and mindset. I haven't seen any other course out there that digs down into each of these week after week and gives more than general advice.

JoAnne

This course is incredible. Erin provides so much tangible, actionable information, and that really sets the course apart. I’ve taken a good number of business development and entrepreneurship courses, and I’ve never seen the steps to start a business laid out as clearly and tangibly as Erin has made it here. 

Jess

The information Erin provides throughout this course has been incredible. It’s hard to know whether to invest a rather large chunk of money into a class when there are so many online courses out there that make big promises but provide little value. Erin's has been packed full of value. Value I didn’t even anticipate, well beyond just how to start a print on demand business. ⭐⭐⭐⭐⭐

Shree

This course takes the dream of “I want to start an Etsy shop” and turns it into reality! I had no idea how much support I was signing up for—or how far I’d come in just six short weeks. Erin is amazing at breaking down big, overwhelming concepts into simple, doable steps that actually move you forward.

Sarah

The structure & organization of this course are unmatched. The templates, the amount of knowledge shared is incredible. Covering not only creative processes but also the behind the scenes of insurance, taxes, and such useful excel sheets to growing a social media to mindset moments to ensure her students stay motivated. Sign up, you won't regret it.

Sara

If you're thinking about starting a print on demand shop, or already have a shop and need some guidance and direction, this is hands down the best course to take. Erin really streamlines the process for you with step-by-step instructions, amazing templates, and so much more. One of the added benefits of this course is being part of an amazing community of like-minded people.

Chanelle

This course was an absolute game-changer. The practical tools, a clear step-by-step structure, and the kind of mindset support that makes everything feel possible — even when you're full of doubt. Erin has created a community that’s real, encouraging, and full of momentum.

Kelly

Erin's Print on Demand & Etsy Blueprint course is worth every single penny! Erin not only provides invaluable content in this course, but she is also so approachable, helpful, collaborative, supportive (literally the best hype woman out there!)

Shari

Erin’s course has changed my outlook on being a solopreneur. I anticipated clear, enthusiastic instruction (which is in abundance). What I didn’t expect was the community Erin spearheads from day one. Her generous nature comes across in every group call, answered question, and check-in. I finished the course feeling confident in what I can do today and inspired by what I might achieve in the future. If you are thinking about taking her course, you are thinking smartly - jump in!

Bryanna

Erin gives you the tools for both the creative side and the business side of an Etsy business and I know that she has pushed us all so much further than if we had just started out on our own. Erin provides so many templates from mockups to social media posts to how to address customers. She makes something that honestly felt very scary and overwhelming to something very tangible and straightforward.

Bailey

You have made this so much easier than it would be on my own. I'm not sure that I would have kept with it without your class. You packed this course so full of helpful information and no fluff plus the live calls.

I can’t wait to help you build and scale your print-on-demand business! If you have any questions, feel free to reach out to me at erin@sparrowandwilde.com.

Etsy is a trademark of Etsy, Inc. This course and its content is not created or endorsed by Etsy, Inc.

*Pricing subject to change.

  • Degrees & Certifications

    • Bachelor of Science in Accounting
    • MBA with a focus in Accounting
    • Certified Public Accountant (CPA)
    • Certified Fraud Examiner (CFE)
    • Associate in Risk Management (ARM)

    ________________________________

    Location

    I was born and raised in Colorado, and I love it too much to leave!

  • Professional Background

    • I worked in Public Accounting for 3 years doing taxes.
    • I then switched over to doing accounting and risk management for construction projects for 9 years.
    • As a Corporate Risk Manager, I mitigated risk for construction projects by working with contractors to ensure funds were used appropriately.
    • I also performed financial analyses to provide surety and lender underwriting support, forensic examinations, and customized risk mitigation solutions.

    _________________________________

    Hobbies

    • Reading
    • Hiking
    • Paddleboarding
    • Patio-sitting
  • Shop Background

    I started my Etsy shop in June 2022 as a side hustle. I began with mostly mental health designs, and then branched out into licensed designs for authors in May 2023. I was able to grow a social media following that drove traffic to my products, so I decided to open a Shopify website in February 2024. Both my Etsy shop and Shopify stores hit six figures in 2024.

Course FAQ

How is the course formatted?

The course includes six modules of self-paced content, and you can enroll at any time. You'll also have access to a private discord channel where you can connect with other students, ask questions, and join any live calls.

Will I get access to all modules when I sign up, or is it released weekly?

You'll get immediate access to all course materials when you sign up (I know some people will want to move at a different pace)!

I want to enroll now, but I'm not quite ready to join the discord.

Not ready to dive in right away? No worries. Your three months begin whenever you're ready after purchase.

Do you give business setup guidance on all 50 states?

Since I'm not an expert on business formations in all 50 states, the course does not cover each state separately.

The course provides guidance on business formations such as sole proprietorship, LLC, and S Corp.

However members will be responsible for researching their own state's business registration processes and costs.

Does this course cover business topics outside of the US?

The business sections of the course focus solely on US practices.

Are there other costs associated with the software/platforms covered in the course?

Yes, some of the software platforms we use have fees.

  • Etsy Shop Registration Fee: $29 (one time)
  • Canva: $15 monthly
  • eRank: $6 monthly
  • Kittl (optional): $15 monthly
  • Printify Premium (optional): $30 monthly - free month included with course
  • If you decide to register as a business, your state may have business registration fees. As I am not an expert on all 50 states, you will need to look into your own state's requirements.

Course Guidelines, Terms, & Conditions

Community Guidelines

1. Respectful Communication

  • Treat everyone with kindness, respect, and inclusivity.
  • Use positive, constructive language when giving feedback or disagreeing.

2. Ethics

  • To ensure fair access to our course materials, each member must purchase their own membership. Sharing login details or allowing others to access your account is prohibited. Each individual is required to have their own personal account to participate in the course. Violating this policy may result in account suspension or removal from the platform.
  • Do not copy, steal, or claim ownership of others' work or designs.
  • There is an expectation members will not sell unlicensed merchandise or infringe on others’ intellectual property rights.

3. Zero Tolerance for Harassment and Discrimination

  • Harassment, bullying, or discriminatory behavior based on race, gender, orientation, religion, etc., will not be tolerated.
  • Report inappropriate behavior to Erin Sparrow immediately; it will be handled confidentially.

4. Privacy and Confidentiality

  • Never share others’ personal information, shop names, designs, or communications without their consent.

Terms & Conditions

This Online Course Agreement ("Agreement") is entered into by and between Sparrow and Wilde, LLC, ("Instructor") and the participant ("Student"), collectively referred to as the "Parties". By purchasing, accessing, or enrolling in the course ("Course"), the Student agrees to the following terms and conditions:

1. Course Details

1.1. The Course includes access to the Circle Community platform, video modules, live coaching calls, downloadable resources, and community interaction/support.
1.2. The Course is designed to provide Student with the tools to start and grow an Etsy shop using print on demand.
1.3. The Course is available through Circle, and access will be granted to the Student upon payment.

2. License and Access

2.1. By enrolling in the Course, the Student is granted a non-transferable, non-exclusive, limited license to access the Course content solely for personal and educational use.
2.2. Student may not share, copy, distribute, or reproduce the content in any manner not explicitly authorized by the Instructor.
2.3. Access to the Course is granted for the lifetime of the course, plus a minimum of 6 months after the date of enrollment, provided that the Student is not in violation of any terms of this Agreement. The Instructor reserves the right to discontinue or retire the Course at any time.

3. Payment Terms

3.1. Payment is due in full at the time of enrollment, or if applicable, based on an agreed-upon payment plan, with the first installment due at time of sign up.
3.2. The Instructor reserves the right to revoke or suspend access to the Course if payment is not received as per the agreed schedule.
3.3. Payments are processed via Stripe, and all associated fees (e.g., transaction fees) are the responsibility of the Student.
3.4. In case of non-payment, the Student’s access to Course materials will be revoked, and no refunds will be issued for the period of non-payment.

4. Refund Policy

4.1. Due to the digital nature of this Course and the immediate access granted to course materials upon enrollment, no refunds will be issued once the Student has gained access to the Course content. By enrolling, the Student acknowledges and agrees that all Course fees are non-refundable, regardless of whether the Student completes the Course or chooses not to participate after enrollment.

5. Course Content & Intellectual Property

5.1. All Course materials, including but not limited to videos, worksheets, guides, slides, templates, and recordings, are the intellectual property of the Instructor and are protected by copyright and other applicable laws.
5.2. Student agrees not to share, distribute, or sell any Course content or materials without the prior written consent of the Instructor.
5.3. The Student is granted a personal, non-commercial, and non-transferable license to access and use the Course materials for their own educational purposes.

6. Recordings and Explicit Content

6.1. Recording of Live Coaching Calls
By participating in live group coaching calls, the Student consents to being recorded, including audio, video, and any shared content or participation. These recordings may be made available within the Course portal and accessible to current and future students as part of the Course materials.

6.2. Explicit Language Disclaimer
The Student acknowledges that certain Course materials may contain explicit language, particularly in visual examples or demonstrations involving scrolling through online listings or content. By enrolling, the Student accepts exposure to such content as part of the educational experience.

7. Disclaimers

7.1. The Instructor makes no guarantees regarding the outcomes or results the Student will achieve from taking the Course. The Student understands that success depends on individual effort and circumstances.
7.2. The Course is provided for informational and educational purposes only. It is not intended as, nor should it be construed as, professional advice in fields such as legal, insurance, financial, or business matters.
7.3. The Instructor is not responsible for any actions or decisions taken by the Student as a result of the Course.
7.4. By participating in the Course, the Student acknowledges and agrees that any advice or guidance provided is based on the Instructor’s personal experience and may not apply universally.

8. Confidentiality

8.1. The Student agrees to keep any confidential information shared during the Course, such as proprietary course materials, private.
8.2. The Student also agrees not to share any personal or business details of other students unless express consent is given.

9. Student Conduct

9.1. The Student agrees to follow the Community Guidelines outlined in the Course Portal.
9.2. The Student acknowledges that the Instructor reserves the right to remove any student from the Course, without refund, for disruptive behavior, harassment, or violation of the terms of this Agreement.
9.3. The Student agrees not to engage in any activity that could harm, disrupt, or compromise the functioning of the Course, including using the platform to harass or engage in offensive conduct.

9.4. The Instructor is not responsible for resolving interpersonal or business-related disputes between Students. Any conflicts between Students must be addressed directly between the involved parties or referred to an appropriate third party. The Instructor may, at their discretion, take action if a dispute results in a violation of the Community Guidelines or this Agreement.

10. Termination

10.1. The Instructor reserves the right to terminate access to the Course if the Student violates any terms of this Agreement.
10.2. In the event of termination due to a violation of the Agreement, no refund will be issued, and the Student will lose all access to Course materials.
10.3. The Student may terminate their enrollment by notifying the Instructor in writing. However, no refund will be provided once access to Course content has been granted.

11. Limitation of Liability

11.1. In no event shall the Instructor be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to this Agreement or the Course, including but not limited to loss of profits, loss of data, or business interruption.
11.2. The Instructor’s total liability under this Agreement shall not exceed the amount paid by the Student for the Course.

12. Indemnification

12.1. The Student agrees to indemnify and hold harmless the Instructor, its affiliates, employees, contractors, and agents from and against any claims, damages, liabilities, costs, or expenses (including legal fees) arising from the Student’s participation in the Course.

13. Governing Law & Dispute Resolution

13.1. This Agreement shall be governed by the laws of Colorado, without regard to its conflict of law principles.
13.2. Any disputes or claims arising under this Agreement will be resolved through mediation in Colorado Springs, CO, with the costs of arbitration/mediation to be borne by the Student.

14. Miscellaneous

14.1. This Agreement constitutes the entire agreement between the Parties with respect to the Course and supersedes all prior agreements and understandings.
14.2. Any amendments or modifications to this Agreement must be made in writing and signed by both Parties.
14.3. If any provision of this Agreement is deemed invalid or unenforceable by a court of law, the remainder of the Agreement shall remain in full effect.

Etsy is a trademark of Etsy, Inc. This content is not created or endorsed by Etsy, Inc.